After about a year of testing, Google has decided to get rid of its Tag advertising program for Google Places. The program allowed advertisers to highlight their organic listings with yellow tags showing offers, photos, videos, menus, reservations, etc. for a monthly fee. "Tags make your organic business listings stand out on the Google and Google Maps search results page with a bright yellow marker that highlights specific attributes such as offers, videos or photos,” said Google Places Senior Strategist Brianna Brekke said in December, noting that it did not affect the organic ranking of a business listing on Google or Google Maps.
